Here’s How Wi-Fi Can Actually Help Improve Victoria Businesses

Posted: May 18, 2021

Not many business owners think of Wi-Fi as a valuable way to gain insight on their clients and customers. Traditionally, Wi-Fi feels more like a utility. You only realize it’s there when something goes wrong and you can’t connect. If that’s the case, it’s time to catch up with modern Wi-Fi technology, because there are huge opportunities for your business.

First of all, let’s address the elephant in the room. If you are always dealing with connectivity issues, or your Wi-Fi is slow or hard to connect to, it’s time to have a professional take a look at it. It’s not worth dealing with the frustration!

Give us a call at (250) 483-5623 and we’ll evaluate it and figure out why you are having issues.

If your business is like most, you probably established your Wi-Fi a while ago and just let it sit. If it has been a few years, it’s worth looking at what more modern Wi-Fi solutions can do. They are often much faster, more secure, and offer huge features that can benefit both you and your staff, and even your customers as well.

Modern Wi-Fi Can Be Incredibly Smart

Besides increased speeds and reliability, modern Wi-Fi solutions can actually do a lot to improve how your customers and clients interact with you.

Secure Guest Access

Whether you experience a lot of foot traffic or only occasionally have clients joining you in the conference room, you want to give them an easy, welcoming way to connect their devices to your network. Establishing a secure guest network that grants access to the Internet while protecting your internal network is critical for both the safety of your data and the safety of your guests. Most business-class Wi-Fi routers have this capability, but it’s that security that makes the difference. It takes more than a Wi-Fi password to ensure everybody is safe.

LTE Backup

When staying connected to the Internet is mission-critical, having a backup plan is a good idea. This used to be a complex, expensive luxury that many smaller businesses couldn’t afford, so it’s not something many business owners know about.

If your Internet goes out, your Wi-Fi network could automatically swap itself over to a cellular LTE connection so that everything remains online without interruption.

Business Intelligence

Here’s the biggest hidden secret that some modern Wi-Fi solutions can offer: Imagine using your Wi-Fi to gather analytics for your business.

Whether you have a brick-and-mortar storefront, a restaurant, or a lounge for travelers or guests, understanding trends and use cases will help you continue to improve how you run your business.

Your Wi-Fi can create an enhanced experience for your customers, or track foot traffic to help you find patterns and trends when scheduling your staff. There are a LOT of ways to apply this; when a new device connects to your network, your Wi-Fi can automatically start learning about them. Is it a guest? Are they returning? How long are they at your business?

This turns your Wi-Fi into a marketing tool. Your guests can agree to become a part of your mailing list so you can run campaigns. Gather demographic information such as their age, gender, and interests. Imagine sending friendly thank you emails out to your customers every evening after they dined at your restaurant or spent time in your facilities. You could even offer coupons or discounts for repeat customers.

There are applications for businesses of all types when this technology is implemented correctly!

It Starts with a Conversation

Purchasing a new Wi-Fi router isn’t going to give you all of these benefits out of the box. However, reaching out to the friendly experts at Digital Sky Solutions can help make your technology actually work for your business. We encourage you to give us a call at (250) 483-5623 today to talk about how we can help!

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